This blog post will explain why Coinbase created a waitlist for their NFT launch and how it got 3.8 million email addresses. I'll also show you how you can use a similar strategy to collect email addresses.
On October 13th, Coinbase announced the launch of Coinbase NFT, a peer-to-peer marketplace for non-fungible tokens (NFTs).
If you're not familiar with NFTs, they're unique digital objects that can be owned and traded on the blockchain. They're different from cryptocurrencies like Bitcoin and Ethereum because they have attributes that make each token unique. For example, the token could be rare: only one exists, and it belongs to you. The token could represent an asset: a piece of art or a collectible item like a CryptoKitty or a CyberPunk. You can buy, sell, or trade your CryptoKitty with other users. The token could be unique: it represents your identity and ownership of something like a domain name. The token can represent a right: a ticket to an event or a license that gives you access to some digital good.
When Coinbase launched in 2012, it managed to build an open financial system for the world. But one thing has always been missing: NFTs have been difficult for most people to acquire, use, and trade. They've been lucky to see their vision come true as cryptocurrency has grown from a small community of early adopters to a global phenomenon with billions of dollars in aggregate value.
To get on the waitlist for this new service, you need to enter an email address, and that's it. It's a relatively simple scheme you can replicate pretty easily. After joining, you'll receive a welcome email and also a referral link you can use to invite your friends and to climb the leaderboard. The higher you go, the earliest you'll have access to the Coinbase NFT platform.
If you have in mind a new NFT project or a marketplace for NFTs, you know how important it is to build a community early on and make some buzz around it. You can create your own waitlist as Coinbase did in minutes by using Tuemilio. Create a leaderboard with email automations connected to endless tools via Zapier, and you are ready to go :)